Rally USA and China: Key Expansion Targets for WRC
Establishing a return to the USA for the first time since 1988 has been a long-term ambition for the World Rally Championship (WRC). The WRC is looking likely to come to fruition in the future through the Rally USA project, based out of Chattanooga, Tennessee. This marks an exciting opportunity for rally enthusiasts in the United States.
Rally USA Project
The Rally USA project aims to bring WRC back to American soil. With its rich motorsport heritage, the United States has been yearning for the return of top-tier rallying action. Chattanooga, Tennessee, has emerged as a potential host for the event, offering an ideal location and infrastructure to accommodate the championship.
The WRC’s desire to expand its reach beyond Europe is evident, and returning to the United States after more than three decades is a significant step towards achieving this goal. Rally USA not only promises thrilling rally action but also serves as a platform to showcase American motorsport talent on a global stage.
China: A Potential Destination
While the focus is currently on Rally USA, the WRC also has its sights set on China as a potential destination for future rounds. China previously hosted a WRC round back in 1999, won by the then Toyota team. The country holds immense potential as a motorsport hub due to its vast market and fanbase.
Expanding into China would open up new opportunities for manufacturers, teams, and drivers to tap into the Chinese market and engage with a passionate fanbase. Furthermore, hosting a WRC round in China would solidify the championship’s global presence and attract a diverse range of competitors from around the world.
The WRC’s drive to expand its footprint beyond Europe highlights the growing popularity and global appeal of rally racing. With the Rally USA project making significant strides towards bringing WRC back to American soil, fans can look forward to witnessing thrilling rally action in the near future. Additionally, China emerges as an exciting potential destination for future rounds, presenting a gateway to tap into the country’s vast motorsport market. As the WRC continues to explore new territories, the championship enters an exciting era of growth and worldwide recognition.