Sauber’s Expansion Plans Under CEO Andreas Seidl

Introduction

The Swiss outfit known as Sauber is gearing up for a significant expansion before officially transitioning into Audi in 2026. Under the leadership of CEO Andreas Seidl, the team is making strides to strengthen its presence and improve its performance on the race track.

New Hire: James Key

Recently, Sauber welcomed James Key to their team. Key, a former technical director at McLaren, joined Sauber on 1 September. He wasted no time familiarizing himself with the operations and dynamic environment of race weekends. In fact, he attended the Japanese Grand Prix to gain first-hand experience and gather valuable insights.

Responsibilities for Key

As Sauber transitions to become Audi, they expect a lot from their new hire. James Key will play a crucial role in leading the technical development of the team. His wealth of experience and expertise will positively impact Sauber’s future performance and help them achieve their goals.

Trackside Engineering Update

In addition to James Key’s arrival, Sauber has also made changes to their trackside engineering department. Xevi Pujolar, the former head of trackside engineering, has been entrusted with new responsibilities. This strategic move aims to further enhance Sauber’s trackside operations and optimize their overall performance.

Conclusion

With the reversion to the Sauber name for the next two seasons, followed by the formal transition into Audi in 2026, the Swiss outfit is focused on expansion and improvement. Under the guidance of CEO Andreas Seidl, the addition of James Key, and the restructuring of their trackside engineering department, Sauber is determined to achieve success on the Formula 1 circuit.

Keep up with the latest news and updates as Sauber continues to progress in their journey towards becoming Audi in 2026.