WRC Tyre Supplier to Change for 2025
The Italian manufacturer is currently the official tyre supplier to all categories within the WRC after winning the FIA’s last tender in 2019. Its deal to supply tyres from 2021 to 2024 included the last season of the WRC generation car and the first three campaigns under Rally1 hybrid regulations.
The FIA launched a WRC tyre tender in July inviting tyre brands to submit their interest in becoming the official supplier for the 2025 season onwards. Pirelli, the current supplier, has elected not to bid for the new tender.
This means that the tyre supplier for the World Rally Championship will change starting from the 2025 season. The decision opens up opportunities for other tyre brands to enter the WRC and showcase their products on the rally stages.
New Opportunities for Tyre Brands
With Pirelli stepping down as the official WRC tyre supplier, other manufacturers now have the chance to bid for the prestigious position. This shift in tyre supplier presents an excellent opportunity for tyre brands to gain exposure, build their reputation, and showcase their technological expertise in the demanding world of rallying.
Competing in the World Rally Championship provides invaluable marketing benefits for tyre manufacturers. The high-profile nature of the sport, combined with the global reach of the championship, allows brands to connect with motorsport enthusiasts around the world.
Implications for the WRC
The change in tyre supplier for the WRC starting from the 2025 season could have significant implications for the championship. Each tyre brand brings its unique technologies and expertise, which can have a direct impact on the performance and handling of competing cars.
Teams will need to adapt to the characteristics of the new tyre supplier’s products, potentially requiring adjustments to their setups and strategies. This alteration in tire dynamics could introduce both challenges and opportunities for teams and drivers, adding an exciting element to future WRC seasons.
The upcoming change in the WRC tyre supplier for the 2025 season provides an exciting opportunity for tyre brands to make their mark in the world of rallying. With Pirelli stepping down as the current supplier, other manufacturers now have the chance to showcase their products and expertise on the global stage of the World Rally Championship.
This decision brings new possibilities and challenges for teams and drivers as they adapt to the characteristics of the new tire supplier. As motorsport enthusiasts eagerly anticipate the 2025 season, the WRC continues to evolve, attracting the best tyre brands in the industry and pushing the boundaries of rally racing.