Abt to Continue with Audi in DTM 2024 and Signs Red Bull as Lead Sponsor
Despite Audi withdrawing factory backing from GT3 racing and reducing its involvement to basic supply of spare parts, Abt will continue to field a pair of R8 LMS GT3s in the German category in 2024.
Abt had been pondering a potential switch to another Volkswagen Group brand Lamborghini, having already entered the Huracan GT3 in the Nurburgring 24 Hours. However, after careful deliberation, the team has decided to stay loyal to Audi for the upcoming season.
Abt’s Commitment to Audi
Abt Team Director Hans-Jurgen Abt expressed his enthusiasm for the continued partnership with Audi, stating, “We have had a longstanding relationship with Audi and we believe in their vision for the future of GT3 racing. While Audi’s decision to reduce factory backing was unexpected, we are confident in our ability to compete at the highest level with the support of Audi Sport customer racing.”
Despite the reduced involvement from Audi, Abt remains optimistic about the performance of their R8 LMS GT3s. The team will continue to receive technical and logistical support from Audi Sport customer racing, ensuring a smooth transition into the 2024 season.
Red Bull Joins as Lead Sponsor
In addition to committing to Audi, Abt has also secured a major new sponsorship deal with Red Bull. The energy drink giant will become the team’s lead sponsor for the upcoming season, bringing a fresh injection of resources and branding.
Speaking about the partnership, Abt said, “We are thrilled to welcome Red Bull to the Abt family. Their commitment to motorsport aligns perfectly with our values and ambitions, and we are excited about the opportunities this partnership will bring.”
Red Bull’s sponsorship will undoubtedly boost Abt’s capabilities both on and off the track. The additional resources will allow the team to further enhance their performance and provide a solid foundation for future success.
As Abt prepares for the 2024 DTM season, the team remains focused on their goal of securing championship titles. With the backing of Audi Sport customer racing and the support of Red Bull, Abt is well-positioned for a competitive campaign.
While challenges may lie ahead, Abt’s dedication and experience in GT3 racing give them a strong advantage. Fans can expect thrilling on-track battles and a formidable showing from the Abt team.